Google announced that it has removed the beta label from the Rich Results Test tool. The tool now “fully supports all Google Search rich result features.” In the beginning, the Google Rich Results test only had support for four types of structured data: recipes, jobs, movies, and courses. Now this tool is capable of testing data sources such as JSON-LD, Microdata, and RDFa and is also able to test for all types of markup that Google’s search results also support. Another capability of the rich results test that sets it apart is the ability to test either a whole URL of a page, or an isolated code snippet.
What is rich result testing tool?
A rich result testing tool is a testing tool from Google that tests your page’s data sources and gives you a more accurate representation of how it appears in search results. Rich results can include carousels, images, videos, stars or other non-textual elements.
Google emphasizes the following benefits of the rich results test over the structured data testing tool:
- It shows which Search feature enhancements are valid for the markup you are providing
- It handles dynamically loaded structured data markup more effectively
- It renders both mobile and desktop versions of a result
- It is aligned with Search Console reports
Google’s Rich Results Test
Google’s rich results test was introduced in 2017 and offered a more accurate representation of how a page is displayed in search results, as well as the ability to test structured data within dynamically loaded content. Curious about how your website tests for Google Rich Results tool? Please, check your website here…
Optimize for rich results with the Google Rich Results Testing Tool
Using the Rich Results Testing Tool is not complicated. There are two ways to get your insights: either you enter the URL of the page you want to test or the piece of code you want to test. The second option can be a piece of structured data or the full source code of a page, whichever you prefer.
Why are rich results so valuable?
Simply because they contain ready-to-click info that people are looking for. Detailed rich results present a more enticing prospect for users to click through to your site – and search engine algorithms love high click-through rates, often boosting rankings for your website. It provides a more accurate reflection of the page’s appearance on Search and includes improved handling for Structured Data found on dynamically loaded content. Furthermore, rich results boast technical benefits too. Tagging pages for easier crawling of your site means more relevant results are returned – in that way users are encouraged to click through to the page.
How to get the most from rich results?
Optimising your website to appear in rich results will boost your ranking and traffic. Here are some tips on how to make the most of your rich results:
1. Provide partial answers or additional information to get people clicking through to your page
Ranking for an instant answer that gives away the entirety of your article within the answer itself means you’ll miss out on clicks to your site. Including additional information on the page itself gives users an incentive to click through – and gives you traffic, leads and sales.
2. Create content in the format search engines prefer
In order to rank for a specific rich snippet, you have to make sure the content you’ve created matches what is currently ranking – for example: an FAQ page or a slideshow.
3. Encourage reviews
Reviews and star ratings are extremely important in order to build trust in your product or business. Many rich results pull through star ratings directly to the search page, so you need to have genuine and positive reviews with testimonials from satisfied customers.
Google offers a testing tool so you can get a preview of what some of your rich results will look like in search. That tool will also highlight any coding issues you have in your markup. To make the transition easier for people who aren’t familiar with the rich results test, Google will still offer the structured data testing tool for some time.
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