ASPIRE - EDUCATIONAL PLATFORM

WEB DESIGN, WEB DEVELOPMENT, CONTENT WRITING, SMM, PPC, SEM, CRO AND E-MAIL MARKETING FOR A CLIENT FROM THE EDUCATIONAL SERVICES INDUSTRY

 

ASPIRE is an educational platform, with both online and offline classes, which offers IT and digital related courses for beginners, advanced and even professionals.

ASPIRE

Website: https://aspire.ro/

Client Objectives

  • Developing a multipurpose e-learning platform
  • Creating and increasing its brand awareness
  • Increasing website traffic from search engines and contextual advertising
  • Speeding up lead generation process
Aspire printscreen 1
Aspire printscreen homepage
Aspire printscreen classes
Aspire printscreen landing page
Behavior flow Aspire

After developing the e-learning platform, the next objective was increasing the number of unique visitors to the platform so as to increase the number of conversions and leads.

The behavior flow showed the success we had with the CRO – more than 70% of the unique users interacted with the landing pages for registering classes or finding out more about the online and offline courses.

  • +7000 unique users a month
  • 35% monthly increase in page views
  • +300 register requests each month
  • Significant increase of brand awareness
  • +50 relevant keywords on 1st Google’s page in the first 2 months of the project

Project Particularities

For an online e-learning platform, the most important request from the client was the UX/UI and design/functionality optimal ratio.
A/B testing was compulsory when doing PPC advertising – Google Adwords and Facebook Ads. The results redeemed our efforts.

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