Webdesign, content writing, content marketing, SEO, CRO, SEM, SMM & E-mail marketing for a client from Real Estate Industry

Figure 8

Figure 8 Real Estate Agency provides real estate brokerage services – brokerage and professional consultancy for selling or renting properties in all real estate segments: from residential to office space, commercial space or industrial space and land.
The Agency Figure 8 provides assistance throughout the sale-purchase or rental, representation or exclusive sale process, both in Bucharest and in the country. It needed a website, which we created in 2017, and all the digital services an online presence require: content writing, content marketing, SEO, CRO, SEM, SMM and e-mail marketing.


Client Objectives

  • Impeccable webdesign for a real estate industry
  • Generating traffic by writing relevant and SEO optimized content
  • Content marketing and PPC for bringing potential customers
  • Lead generation
  • Bringing new prospects to the website

Figure 8.3

The first step was the webdesign, taking into account the semantic core and the analysis of competitors’ sites. The next steps were content writing and SEO optimizing the website for it to reach the Google’s 1st page for more than 4000 keywords.

  • SEO optimization through relevant keywords and expressions related to the Real Estate domain
  • A responsive website and a comprehensive content
  • Passes the 2-second test

Project Particularities

The webdesign has been developed along a UX/UI specialist. Also, it was created for full functionality and mobile responsiveness.
The growth in traffic has been obtained mostly by content writing and SEO optimizing the articles and pages.
New prospects to the website through adequate webdesign, content marketing and PPC, linking root domains plus the DA distribution.

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