Leak of Google Ranking Factors

Google’s SEO Algorithm Leak: An Expert Analysis

The recent leak of Google’s SEO algorithm details has sent shockwaves through the SEO community, offering unprecedented insights into the factors influencing search rankings. Though Google downplayed the leaks’ significance, it’s a good starting point for better understanding what could be the most significant opportunity to enter the complex world behind ranking factors. As SEO

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Impact on organic traffic

Impact of Generative Results on Organic Traffic: Study & Key Findings

TUYA Digital, Europe’s premier Generative Engine Optimization (GEO) and leading SEO agency in Europe, has conducted an in-depth analysis highlighting the significant impact of Google’s new Gemini generative answers on organic search traffic. This comprehensive study, leveraging current data and historical trends, underscores a substantial decline in Click-Through Rates (CTR) for organic search results across

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AI Impact on traditional web

The Impact of AI Overviews: Will Google’s Generative Search Drain the Traditional Web?

The impact of AI Overviews launching is still under evaluation, but Google’s announcement of integrating Gemini into its main engine is ground-shaking news. TUYA Digital, the leading European agency specializing in Generative Search Optimization (GEO), delves into the potential impact of Google’s AI Overviews on the web economy. This groundbreaking feature, powered by the powerful

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Best GEO Practices

Best Practices for Generative Engine Optimization (GEO) in 2024

Regarding best Generative Engine Optimization (GEO) practices, one must first understand the difference between SEO and GEO, as Generative Engines are relatively new. From this perspective, if we fully understand what Generative Engine Optimization is, we will also have a clear picture of optimizing our website for AI-driven engines. As mentioned in a previous article

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