You have probably heard about SEO or Search Engine Optimization. If you aren’t sure about its meaning, SEO stands for Search Engine Optimization, the process of helping your website appear in the results of search engines like Google. So, SEO is the knowledge behind driving organic traffic to your website. But the average customer’s question

Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Technological advancements create new possibilities in email design, content, and delivery, so here are 5 reasons for why using email marketing can help your business grow. 1. The users emphasize values

Most of the people who are familiar with marketing strategies heard about the 4 P’s of Marketing Mix – Price, Product, Promotion, and Place. You remember it, right? Well, nowadays, the point is the 4 P’s of Marketing Mix have turned into the 7P’ of the Marketing Mix. Which are the new elements of the

Romanians have made online purchases worth more than 3.5 billion euros in 2018, with 30 % more than in 2017 According to the statistics offered by the main players of the e-commerce Romanian market, the value of online shopping exceeded 3.5 billion Euros in 2018, with approx. 30% more than in 2017 when it reached

Pay-Per-Click, or, as it is better known in the digital language, PPC, is an internet advertising model which is used to direct traffic to a certain landing page, where the advertiser pays the website which displays your banner a certain amount of money when the banner is clicked. At the beginning, the PPC model was