COVID-19 is causing panic and businesses put a laser focus on profitability, and ensuring every cost gives the great return on investment. It means that few companies think about continuing their marketing strategies. It is a huge mistake.As Henry Ford said, a man who stops marketing to save money is like a man who stops Continue reading →

Marketing during recession. It seems like a non-sense, right? For decades now, the economic specialists have been talking about the future economic crisis, which will be “the biggest one so far”. We bet they said the same before all the recessions they went through or before each economic crisis they anticipated, if they had anticipated Continue reading →

The arrival of digital technologies has created new ways of promoting online, selling and distributing products. Also, the emergence of social networks has created a favorable environment for the aggregation of the communities. If you own a business in the present day, you need an online presence. This brings us to the online value proposition

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Branding sets up from the very early stages of a new project all related to marketing, designing, communication, and even human resources. Also, branding influences every component of the organization, from human resources to the quality of the product or the service you offer. The “Face” of Your Business As Jeff Bezos says, “Branding is

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Google Search Console (GSC), the former Google Webmaster Tools (GWT) as it was called in the past, is a free service offered by Google to any website owner, where you can see information about the site indexation, Click Through Rate – CTR level, the keywords used by the visitors to find your site, and recently

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Everybody knows that YouTube is the second largest search engine in the world — second only to Google, its parent company. 8 out of 10 video search results are YouTube videos. And the platform is growing constantly. By applying a YouTube SEO Strategy, you will get more views and subscribers and this will ultimately drive

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Before learning about Domain Authority and Page Authority, we first have to know a little history. How come we all check now for DA/PA and why we do that? Was it something else before that? Whom did Domain Authority and Page Authority replace? What is PageRank? PageRank (PR) is an algorithm used by Google to

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