How you know if it’s worth investing in SEO

You have probably heard about SEO or Search Engine Optimization. If you aren’t sure about its meaning, SEO stands for Search Engine Optimization, the process of helping your website appear in the results of search engines like Google. So, SEO is the knowledge behind driving organic traffic to your website. But the average customer’s question

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Why e-mail marketing can help our businesses grow?

Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Technological advancements create new possibilities in email design, content, and delivery, so here are 5 reasons for why using email marketing can help your business grow. 1. The users emphasize values

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mix of marketing

7P’ of the Marketing Mix

Most of the people who are familiar with marketing strategies heard about the 4 P’s of Marketing Mix – Price, Product, Promotion, and Place. You remember it, right? Well, nowadays, the point is the 4 P’s of Marketing Mix have turned into the 7P’ of the Marketing Mix. Which are the new elements of the

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e-commerce in Romania

E-commerce in Romania

Romanians have made online purchases worth more than 3.5 billion euros in 2018, with 30 % more than in 2017 According to the statistics offered by the main players of the e-commerce Romanian market, the value of online shopping exceeded 3.5 billion Euros in 2018, with approx. 30% more than in 2017 when it reached

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What is Social Media Marketing SMM

Social Media Marketing – What Does It Include?

You’ve all heard about Social Media Marketing (SMM), but do you all know what does it imply for the customers who want this sort of digital marketing service? What does Social Media Marketing mean? For having a clear understanding from the very beginning, we only say that Social Media Marketing deals with promoting certain products

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PPC - targeting the right audience

PPC – Pay Per Click: It’s All About Targeting The Right Audience

Pay-Per-Click, or, as it is better known in the digital language, PPC, is an internet advertising model which is used to direct traffic to a certain landing page, where the advertiser pays the website which displays your banner a certain amount of money when the banner is clicked. At the beginning, the PPC model was

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Mobile-first indexing

Google Mobile-First Indexing Enabled – What Is It And How It Influences SEO Related Performance

If you were the owner or the webmaster of a particular website, you probably got the following type of messages from Google Search Console: Have you got them? Were you curious enough to find out what “Mobile-first indexing” means and how it influences your SEO related performance? What Is “Mobile-first Indexing”? Mobile-first indexing is not

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