eYou Social Network: What Is It and Why You Should Sign Up and Start Posting
eYou is a European social network built around a different promise: social media that is more transparent, more verifiable and more controlled by the user. Its core positioning is clear. The platform wants to combine social interaction with real-time fact-checking, transparent algorithms, user-controlled feeds and a stronger European approach to data and digital responsibility.
Google Analytics MCP Server: GA4 Meets AI for SEO and GEO
The Google Analytics MCP Server is an official open-source tool from Google that connects your GA4 property directly to Large Language Models like Gemini and Claude. It lets marketing teams query live analytics data through natural language, eliminating manual report exports and enabling faster SEO and Generative Engine Optimization (GEO) decisions.
What Is WebMCP? The Protocol Powering AI Agents, the Agentic Web, and AI-Native Websites
WebMCP is one of the most significant protocols emerging to support this transition. It introduces a structured communication layer that allows websites to expose their capabilities directly to AI agents operating within browsers.
Google’s New Homepage: A Structural Shift in Search
For years, Google’s homepage represented functional minimalism. A blank screen, a logo and a search box. In its early days, Google deliberately differentiated itself from portal-style engines such as Yahoo, whose homepages were filled with news blocks, finance widgets and curated links.
Google’s February 2026 Core Update: A New Era for Discover and Digital Authority
The February 2026 Discover Update focuses solely on the personalised content feed found on mobile devices. Google is effectively treating Discover as a standalone product with its own set of “quality rules.”
Why SEO Traffic Drop: Rankings No Longer Guarantee Traffic in 2026
SEO used to be a clean equation: improve rankings, earn more clicks, grow the business. In 2026, that equation is breaking, often first for the most successful sites.
Across competitive verticals, a consistent pattern keeps showing up in Search Console: visibility expands, average position improves, CTR drops, and total clicks decline. This is not a content quality issue in the classic sense. It is a distribution shift. Search is becoming an answer surface, and the click is becoming optional.
Google AI Mode: What It Means for Search, Consumers, and Businesses
Powered by the new Gemini 2.5 model, AI Mode doesn’t just answer questions – it reasons, plans, and interacts like a genuine digital assistant. For consumers, this means smarter, more natural searches. For businesses and SEO experts, it signals a fundamental shift toward Generative Engine Optimisation (GEO), optimising content for AI-driven search results.
Media Reactions 2025: The Hidden Gap Between Consumers and Marketers
The Media Reactions 2025 study by Kantar highlights a persistent misalignment between what consumers expect from advertising platforms and where marketers choose to invest their budgets. Based on over 21,000 consumer interviews and insights from nearly 1,000 senior marketers, the report provides both global and local perspectives – with Romania showing its own unique dynamics.
Google AI Overviews Are No Longer Showing for Searches in Romania
Something has changed in the way Google delivers search results in Romania. As of August 8, 2025, specific search queries that previously displayed AI Overviews — the AI-generated summaries introduced by Google last year — are now returning standard search results without them.
This is not a complete removal of the feature. AI Overviews still appear for some queries, but the absence of previously consistent triggers is raising questions across the SEO and digital marketing community.
What Is Google Web Guide? The Future of Search Starts with Categorized Results
Google has just released Web Guide, a groundbreaking experimental feature in Search Labs that reimagines how search results are displayed. Rather than listing results linearly, Google Web Guide uses artificial intelligence to categorise results into topic-based sections, dramatically improving how users explore the open web.
AI Traffic Outperforms Google Search in Engagement: TUYA Digital’s Premiere Discovery
AI referrals from ChatGPT, Perplexity and Copilot now generate higher engagement than Google Search. TUYA Digital explains what changed — and how to optimize for it.
Google Introduces “Places Sites” Feature in Search Results: What It Means for SEO
Google has quietly rolled out a new feature in its search results interface – a carousel labelled “Places sites”, designed to highlight curated local recommendations. If that sounds like just another update, think again. This change directly rewards local content publishers, travel blogs, and SEO-aware city guides that structure their content correctly.
Google’s July 2025 Algorithm Update: What You Need To Know
Google’s July 2025 update reshaped rankings with stricter rules on E-E-A-T, UX, and AI content. Learn what changed, how it affects your traffic, and what to fix now to stay ahead.
JSON Prompting: Why Structured Prompts Are Winning the AI Race
Discover how JSON Prompting transforms AI workflows and powers Generative Engine Optimization. TUYA Digital explains how structured prompts unlock scalable, reliable content automation in 2025
ChatGPT Product Discovery Feature
OpenAI has recently introduced a breakthrough update to ChatGPT: the Product Discovery feature. This innovation is reshaping how users find, compare, and buy products online by combining conversational AI with real-time web data.
LLM SEO – LEO: Large Language Model Optimization
Unlock the future of search! Discover LLM SEO (LEO) & Generative Engine Optimization (GEO). Learn how to optimize your content for Google’s AI Overviews, Gemini, Perplexity, and more. Get ahead with our comprehensive guide
SEO vs. AEO: Key Differences in the Age of AI Search
The question isn’t whether to choose SEO or AEO; it’s how to strategically integrate both into a powerful, cohesive digital strategy. These are not competing forces but complementary components of modern online success.
GEO vs. AEO: The Differences Between AI-Driven Search Optimization Techniques
Understanding the differences between GEO and AEO is not about choosing one over the other, but rather about recognizing their unique strengths and integrating them into a comprehensive AI-first content strategy.
AEO – Answer Engine Optimization: The Solution for AI-Driven Search Optimization
Answer Engine Optimization (AEO) is the strategic process of creating and structuring your website content so that AI-driven search engines and voice assistants can easily identify, extract, and present it as a direct, concise answer to a user’s query.
Google Algorithm Update: April 2025 – What Changed and How to Adapt
This April, the digital marketing world was abuzz as Google rolled out a significant algorithm update, reshaping the search landscape and pushing website owners to rethink their SEO strategies. This update, even though uncommunicated yet, unfolded in several waves throughout the month and signals a clear evolution in how Google evaluates and presents content.
The Best Generative Engine Optimization (GEO) Analytic Tools 2025
Classic search engines, such as Google or Bing, include Google Analytics, SEMrush, and Ahrefs, which measure your website’s or brand’s online performance. You can measure how often users enter your website, where they come from, and whether they came from organic or referral sources, among many other parameters.
But how can you measure your performance in AI-based tools or generative engines, such as Perplexity, Gemini or ChatGPT? How can you measure how often your website is cited in the generative answers? How can you understand what to do to improve your website, brand citation, or mention in the generative answers?
The Impact of AI Search Engines on Traditional Search Traffic: 2025 Study, Data
AI-powered search features are appearing with increasing frequency across various content categories. According to ZipTie crawling technology research, AI Overviews (AIOs) appeared in 42% of health-related queries from 1,675 searches. This rate was significantly higher than the 16% observed in e-commerce queries and the 15% found by SEO Clarity across other categories. This distribution suggests that Google’s AI features are more frequently triggered by complex queries typical in sectors like healthcare, where users often seek detailed explanations.
The appearance of AI features doesn’t appear to correlate strongly with traditional SEO metrics. Analysis shows a weak relationship between query length and the likelihood of triggering AI Overviews, with longer queries slightly more likely to generate AI-powered results3. Interestingly, there seems to be no significant relationship between keyword difficulty or search volume and the appearance of AI features, suggesting that Google applies different criteria when determining when to display AI-generated content.
Google’s March 2025 Core Update: What You Need to Know
Google has rolled out its first core algorithm update of 2025 — a move that promises to shake up search rankings globally. Announced on March 13, 2025, this update will gradually unfold over two weeks, targeting all languages and regions. Whether you’re an SEO professional, content creator, or business owner, understanding this update is crucial to maintaining your search visibility.
Replacing Humans in 2025: The 10 Best AI Tools Directories
AI tools directories come in, providing curated lists, user reviews, and direct links to help you navigate this fast-paced industry. Below are 10 top directories to simplify your search for cutting-edge AI tools.
SEO Trends 2025
The digital marketing ecosystem is constantly evolving, and Search Engine Optimization (SEO) is no exception. No longer confined to a static checklist, today’s SEO strategy must adapt to cutting-edge technologies, shifting user expectations, and transformative search algorithms.
As we move through 2024 and look ahead to 2025, it’s evident that artificial intelligence (AI), enhanced user experience (UX), and authentic, authoritative content stand out as pivotal trends.
ChatGPT Search: AI-Powered Search Engines Are Changing the Game
With the emergence of AI-powered tools like ChatGPT Search, the way people look up information online is undergoing a major transformation. This shift is significant for users and businesses aiming to stay visible and relevant in this new era of search.
AI-Powered SEO Tools and Automation: Revolutionizing Search Engine Optimization
Artificial intelligence (AI) is reshaping how SEO experts approach optimization. AI-powered tools provide unprecedented efficiencies and insights, from keyword research and content creation to predictive analytics and personalized user experiences
SEO Trends in 2024: Key Strategies to Stay Ahead in the Search Landscape in 2025
This article explores the most impactful SEO trends for 2025, helping businesses and marketers align their tactics to stay competitive in the ever-evolving search engine environment.
Video SEO and Interactive Content: Boosting Engagement and Rankings with Dynamic Media
Video SEO and interactive content don’t just engage audiences; they also play a crucial role in SEO. Google values user engagement metrics such as time on site and bounce rate, which improve when users engage with dynamic content.
Content Refresh and Updating Strategy: Maintaining SEO Performance with Evergreen Content
Google rewards content that is relevant, up-to-date, and valuable to users. As information becomes outdated, pages may lose rankings due to reduced relevance. Regularly updating and refreshing content can improve rankings, drive traffic, and enhance user satisfaction.
Semantic Search: Adapting SEO to Google’s Evolving Understanding of Content
Semantic Search refers to Google’s ability to understand the meaning behind user queries, going beyond exact keyword matching. By analyzing search intent, context, and relationships between words, semantic Search helps Google deliver more relevant results. This shift means content should focus on answering user questions and covering topics thoroughly.
Voice Search Optimization: Adapting SEO Strategies for the Rise of Voice Technology
Voice search optimization is tailoring your content to be easily discoverable by voice-activated devices. Unlike traditional typed searches, voice searches tend to be more conversational and long-form, meaning that SEO efforts must adapt to these natural language queries.
E-E-A-T and Trustworthy Content: Building Authority in the Digital Age
With Google’s emphasis on delivering high-quality, reliable information, businesses must focus on E-E-A-T principles: Experience, Expertise, Authoritativeness, and Trustworthiness.
Core Web Vitals and Page Experience: Enhancing SEO Through Improved User Experience
Google’s Core Web Vitals have transformed SEO by intensifying user experience (UX). Core Web Vitals are performance metrics that evaluate how users experience a website, focusing on loading speed, interactivity, and visual stability. Optimizing for these metrics can improve businesses’ SEO performance and user satisfaction.
August 2024 Core Update – What We Know So Far
The August 2024 Core Update from Google, launched on August 15, 2024, signifies a pivotal moment in the digital marketing landscape, particularly for SEO professionals and content creators.
Local SEO and Google Business Profiles: Boosting Visibility for Local Searches
Local SEO optimizes your online presence to attract more business from relevant local searches. Google uses proximity as a ranking factor, so local SEO efforts focus on positioning your business to appear in searches that include phrases like “near me” or “in [city name].”
Perplexity AI Launches ‘Perplexity Pages’ for Content Creation
Perplexity AI has recently launched Perplexity Pages, a powerful new feature designed to facilitate the creation of structured and visually appealing articles, reports, and guides. This tool allows users to transform researched topics into comprehensive content with minimal effort, making it particularly useful for educators, researchers, and hobbyists.
Search GPT Announced as Generative Engine by Open AI
OpenAI Launches Search GPT, the future of AI-Driven Search Technology.
In a groundbreaking development, OpenAI has just officially launched Search GPT, a state-of-the-art generative AI search engine that promises to revolutionize how we interact with search technology. As a leading SEO and AI SEO agency, TUYA Digital is excited to explore the potential of this innovative tool and its implications for the future of search engine optimization.
Visual Search Optimization: Preparing for the Future of Image-Based Searches
Visual Search enables users to upload images or use their cameras to search for information. Platforms like Google Lens, Pinterest Lens, and Bing
Google’s SEO Algorithm Leak: An Expert Analysis
The recent leak of Google’s SEO algorithm details has sent shockwaves through the SEO community, offering unprecedented insights into the factors influencing search rankings. Though Google downplayed the leaks’ significance, it’s a good starting point for better understanding what could be the most significant opportunity to enter the complex world behind ranking factors.
Impact of Generative Results on Organic Traffic: Study & Key Findings
TUYA Digital, Europe’s premier Generative Engine Optimization (GEO) and leading SEO agency in Europe, has conducted an in-depth analysis highlighting the significant impact of Google’s new Gemini generative answers on organic search traffic.
The Impact of AI Overviews: Will Google’s Generative Search Drain the Traditional Web?
The impact of AI Overviews launching is still under evaluation, but Google’s announcement of integrating Gemini into its main engine is ground-shaking news.
Google AI Overviews: A New Era Of Generative Search Begins
AI Overviews, recently unveiled by Google, is actually a ground-shaking change in Google Search. Without mentioning it, the giant search engine only announced the roll-out of AI Overviews, which is their way of integrating Gemini into search the way Bing integrates Copilot powered by GPT4. Is it the era of AI SEO already here?
Search GPT: Generative Search Engine from Open AI
When we say generative search engine, we might have to consider a new giant: the generative search engine of OpenAI, meaning the rumoured Search GPT, internally code-named Sonic.
How Important Is Relevance In Generative Engine Optimization
Mastering trust, credibility, and reputation in Generative Engine Optimization is one of the five best practices in GEO we presented before.
Best Practices for Generative Engine Optimization (GEO) in 2024
Regarding best Generative Engine Optimization (GEO) practices, one must first understand the difference between SEO and GEO, as Generative Engines are relatively new.
Speculative Loading: A Game-changer for WordPress Performance
Speculative loading – have you heard about this? It refers to the way websites render, not else! WordPress coins it, and it is a technology that helps webmasters save seconds in speed for most websites built on this famous CMS.
AI Impact on Marketing
The marketing landscape is undergoing a revolution driven by artificial intelligence (AI). It’s no longer science fiction; it’s real.
TUYA Digital Becomes 1st European Agency To Offer GEO Optimization
TUYA Digital, a frontrunner in European SEO & Digital Marketing, has become the EU’s first Generative Engine Optimization (GEO) agency in a groundbreaking move.
Generative Engine Optimization – GEO: How To GEO Optimize Your Business
The digital world is a whirlwind of innovation, and search engines are no exception.
Google’s March 2024 Core Update: A Comprehensive Analysis of Impact and Strategies to Approach
Google’s March 2024 Core Update is so significant that it will undoubtedly be mentioned a long time from now.
Best SEO Courses To Boost Your Rankings in 2024
What are the best SEO courses in 2024 to rank your website higher and get the necessary knowledge and practical skills? We only say that mastery is within your grasp.
Be Aware: Scam Attempt!
We officially announce that TUYA Digital is not involved in hiring people for tasks like YouTube subscriptions, video likes, or any other retributed tasks.
Why SEO Definition Is Wrong
Have you ever thought about it? SEO – chances are, if you landed on this article, you are an SEO professional or at least one who considers SEO a way to optimize their website.
Full-Service Marketing: Benefit, Advantage, Application
Full-service marketing is something that most entrepreneurs hear about, but only a few know what full-service marketing is and how it can help their business thrive.
Year in SEO: Google Algorithm Updates in 2023
The year 2023 witnessed a variety of Google algorithm updates, each introducing significant changes that impacted how websites rank in search results.
TUYA Digital Recognized by GoodFirms as the Best Company to Work With
Search engine optimization (SEO) is a set of techniques and practices businesses use to optimize their website structure and content, aiming to rank higher on search engines.
Best AI Writers: Transforming Content Creation in 2024
This article presents what, in our opinion and customers’ reviews, are the best AI writers in today’s market.
AI SEO: The Future Of Search Engine Optimization
AI SEO is a recently coined term that defines any Search Engine optimization done by SEO specialists with the help of AI tools or platforms.
Google SEO Services: Boost Your Website’s Visibility
In today’s digital age, having a solid online presence is essential for the success of small businesses.
Bard vs. ChatGPT Comparison Experiment. Which AI Model Is Better?
Bard vs. ChatGPT: this is the ultimate fight between Google and OpenAI.
Google’s Search Generative Experience (SGE): What is SGE, and what are the implications for SEO
Google continues revolutionizing the search experience by introducing the Search Generative Experience (SGE), an experimental feature that enhances search capabilities using Artificial Intelligence (AI).
Premium SEO Services: Your Key To Online Success
In today’s digital age, having a solid online presence is crucial for any business.
E-commerce in Romania
Romania has the fastest-growing economy in Central and Eastern Europe in e-commerce.
Differences between GPT4 and GPT 3.5 – Applications & Advantages
The rapid advancements in artificial intelligence and natural language processing have led to increasingly sophisticated language models.
Best SEO Tools: Comparing Semrush, Ahrefs, and other SEO Platforms
Staying ahead is crucial in the ever-evolving search engine optimization (SEO) world. To do this, you need the best SEO tools to help you with everything related to optimization, from keyword research to competitive research and link building.
Best WordPress Hosting: A Comparison Guide
Choosing the best WordPress hosting is not easy. There are so many factors to consider, variables, options and plans, which we will detail in this article…
How to Use ChatGPT-4, Features and Limitations
How to use ChatGPT-4? GPT-4 is the latest launch by the company OpenAI and it is the latest version language model for the famous AI chatbot ChatGPT.
How to set up Twitter Blue for your Twitter account
If you are reading this article, the chances are that you are interested in how to set up Twitter Blue on your account.
Bing SEO: How To SEO Optimize Your Website For Bing
Bing SEO is about how to optimize your website for Bing. It differs from what you already know as Search Engine Optimization for any other search engine, but it partially borrows some of the techniques you already know.
How to Interpret Google’s Announcement on AI-Generated Content
Recently, Google has announced its own interpretation of the AI-generated content and how it fits into its approach to display helpful information to Search’s users.
Link Building Romania: How to Grow Your Rankings through Link Building Strategies
Link building Romania: everything you need to know about link-building strategies used by SEO agencies in Romania.
Full-Service Digital Marketing Agency For Your Needs
Are you looking to take your digital marketing strategy to the next level? Finding the right full service digital marketing agency is a great way to make your online presence successful.
SEO Services: How to Improve Your Online Presence with SEO Services
SEO Services are what any business owner or website manager understands as long as they understand the importance of having a solid online presence.
How to avoid AI detection tools for content written with ChatGPT
As we are in plain ChatGPT hype, as everyone seems to be aware of this AI tool, one of the questions people ask is, “How to avoid your text being detected as written by ChatGPT by AI detection software”?
ChatGPT for SEO – 8 steps in how to use ChatGPT for SEO optimization
As an agency specializing in offering SEO and digital marketing services, we have found that ChatGPT can be a valuable tool for SEO, especially for those beginning their career as SEO experts, but also for more proficient ones.
How to Optimize Your Articles for Google by Using Chat GPT
As an SEO expert, you are always looking for new ways to optimize your website’s content for search engines.
Email marketing – an easy way to expand your business
Email marketing may be the easiest way to grow your business.
How to Optimize a Medical Website for Google
In today’s article, we will discuss how to optimize a medical website.
Google Releases September 2022 Product Review Update
Google announced the new release product review update for the English language on September 20.
New Google Algorithm Update in September 2022
Google announced yet another Core Algorithm Update this September that will take at least two weeks to roll out.
What you need to know about Google Helpful Content Update in August
Google released an algorithm update that adds a new site-wide signal to guarantee that users see more unique, valuable material created by people, for people, as opposed to information produced primarily for search engine traffic.
Google Product Reviews Update July 2022
Google has updated its algorithm once again – as of August 2, 2022, the July 2022 product reviews update has been fully implemented, according to Google.
Viral SEO Names TUYA Digital Romania’s Top SEO Agency in 2022
Viral SEO names TUYA Digital Romania’s Top SEO agency in 2022 in the recent ranking of the best SEO agencies in Europe.
Interview with Catalin ADAM, founder of TUYA Digital: “Your Marketing Clients Want More Clients”
Whether talking about digital marketing, social media management, brand awareness or SEO services, your marketing clients want more clients.
Google Algorithm Update May 2022
Google released a major core algorithm update. Google confirms the May 2022 core update, an updated broad core algorithm.
Clutch Spotlights TUYA Digital as 2022’s Leading SEO Agency from Romania
At TUYA Digital, we are an award-winning agency that brings world-class solutions to your fingertips.
Top 10 Best Meme Websites to Boost Your Traffic and Get Backlinks
The popularity of memes has skyrocketed in the last few years, and it is also maintaining its position in 2022.
TUYA Digital Allures GoodFirms Recognition for Exclusive Digital Marketing Services
Incepted in 2010, TUYA Digital is a friendly SEO and Full Digital Marketing agency that strives to do its best for the client’s requirements.
Google Algorithm Update December 2021: Product Review Algorithm
December 2021 came out with a major Google algorithm update.
How to Optimize Images for SEO
One of the most common questions marketers ask is, “Why should I even bother optimizing images?” If you are one of those people, you should read this article.
Crypto Marketing
We deliver Crypto Marketing professional services. If you are interested in Crypto Marketing, you have come to the right place.
Copywriter Romania
A copywriter in Romania is a position quite sought-after lately by the advertising agencies and not only.
Metaverse marketing – how is it going to work in the years ahead
Metaverse in marketing is going to be the future for business advertisement.
HOW TO BOOST YOUR ONLINE MARKETING WITH VIRAL CONTENT
Viral content is content that spreads across the internet and gets shared by many people.
VISIT BUCHAREST – Webdesign, UX/UI, Content Writing, SEO, SEM, SMM
Visit Bucharest Today! offers all the people who visit Romania’s capital a travel platform that uniquely and interactively presents Bucharest’s attractions, and it also offers the possibility to make reservations online.
9 steps to build a successful brand
A brand is one of the most important elements in any company’s marketing plan.
Google released Lighthouse 8.0. What is Lighthouse 8.0 and how does it influence Google PageSpeed Score
Google launched Lighthouse 8.0. Have you heard about it? If not, please take your time and read this article.
Clutch Named TUYA Digital Among Romania’s Top Companies for 2021
TUYA Digital is more than your SEO and digital marketing agency.
Brand Awareness: How To Improve Brand Reputation Online
People have always been aware of everything surrounding them.
SOCIAL MEDIA IN ROMANIA
Social Media in Romania. Statistics. Reports on Social Media usage in Romania
10 digital marketing trends for 2021
As digital trends change every year, marketers should always be aware of the changes to easily adapt to emerging technologies and stay ahead in the digital market.
TUYA Digital Created New Android App Promoting Romania: Visit Bucharest Today!
Bucharest is a unique city which doesn’t need comparisons for defining its own identity.
How to do keyword research for SEO
Keyword research is the process of finding keywords that people use when searching online.
Interview by GoodFirms: How the Company Help Businesses to Tap Their Information Potential
We share a few thoughts on how our Digital Marketing and SEO agency to help businesses tap their information potential.
How to increase your sales with Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of optimizing your sponsored search ads, your landing pages, and the overall website design in order to raise your conversion rate.
Google Rich Results: what are rich results and how to use them
Google Rich Results, also known as Google’s featured snippets, provide answers to all our inquiries.
Navon Jobs – redesign, UI, UX, content writing, content marketing, SEO, CRO, SEM & SMM
Navon Jobs is a recruitment and placement agency for employers in Romania which offers innovative solutions for recruiting Asian and foreign workforce, connecting human potential to business power.
Google Page Experience: UX to become a crucial Google Ranking Factor
Google has confirmed that various user engagement signals will become official and crucial ranking factors in 2021, such as mobile-friendliness, load time, safe-browsing, stability of content, HTTPS, and a number of intrusive interstitials.
What you need to know about Google algorithm update May 2020
Google made its second major Core Update of 2020 in the context of the Coronavirus Pandemic.
How the Coronavirus pandemic impact digital marketing strategies
Coronavirus pandemic has impacted countries all around the world.
SEO tips to optimize your LinkedIn profile for more connections
LinkedIn is one of the top 5 sites that Google indexes regularly (the others being YouTube, Wikipedia, Facebook, and Twitter).
What Is Branding And Why Is It Important For Your Business?
Branding is set up from the very early stages of a new project, all related to marketing, designing, communication, and even human resources.
Why you need to keep investing in digital marketing
COVID-19 is causing panic and businesses put a laser focus on profitability, and ensuring every cost gives the great return on investment.
Why is digital marketing strategy so important in 2022?
The arrival of digital technologies has created new ways of promoting online, selling, and distributing products.
Tips and tricks for your YouTube SEO Strategy
Everybody knows that YouTube is the second largest search engine in the world — second only to Google, its parent company.
Google Search Console: What it is and how it helps us in the SEO optimization process
Google Search Console (GSC), the former Google Webmaster Tools (GWT) as it was called in the past, is a free service offered by Google to any website owner, where you can see information about the site indexation, Click Through Rate – CTR level, the keywords used by the visitors to find your site, and recently even the page load speed.
What are Domain Authority and Page Authority – DA/PA
Before learning about Domain Authority and Page Authority, we first have to know a little history. How come we all check now for DA/PA and why we do that?
Google Algorithm Updates
For all of you who haven’t heard it already, Google announced a new “broad core algorithm update” roll-out at the end of September 2019, on the 25th.
Madame B – an offline business brought to profit by online means in less than 2 months!
Madame B is a Tea & Pancakes House in Bucharest, Romania. At the acquisition of the business by the new shareholders, we were contracted to carry out the branding and digital marketing for this concept, and by the end of August, after only two months of promotion, the business was brought to profit.
How to Optimize Conversion Rates for PPC
A conversion is the general term for a visitor completing a site goal.
Reputation management: A relevant aspect for any online business
Reputation management will allow you to monitor what is said about your company online, track how the company is perceived by third parties, and make the necessary changes to try to shape your image in a more positive direction.
How to Write Content to Achieve Your Business Goals
Nowadays, as you may have noticed, SEO content will be all about the audience.
How you know if it’s worth investing in SEO
You have probably heard about SEO or Search Engine Optimization.
7P’ of the Marketing Mix
Most of the people who are familiar with marketing strategies heard about the 4 P’s of Marketing Mix – Price, Product, Promotion, and Place. You remember it, right?
The power of a copywriter. 5 ways to help your business
Nowadays, advertising is part of our lives. We are exposed not only online, when we see hundreds of ads on each site we click on, but even on every street we walk on, because it is impossible not to see a billboard or a big ad that catches your eye.
Social Media Marketing – What Does It Include?
You’ve all heard about Social Media Marketing (SMM), but do you all know what does it imply for the customers who want this sort of digital marketing service? What does Social Media Marketing mean?
PPC – Pay Per Click: It’s All About Targeting The Right Audience
Pay-Per-Click, or, as it is better known in the digital language, PPC, is an internet advertising model which is used to direct traffic to a certain landing page, where the advertiser pays the website which displays your banner a certain amount of money when the banner is clicked.
What Is Conversion Rate Optimization And Why You Need It?
Suppose you have a business and want it to thrive online. Suppose you hire an SEO and that guy brings your website on the 1st page of Google for lots of niche keywords…
What Means Professional Content Writing and Why You Need It for Your Digital Project
Content Writing is the science behind all the content which is written for posts, webpages, social media accounts, product descriptions and so on.
How GDPR affects conversions for European based websites
GDPR is, for those of you who don’t know it already, the Global Data Protection Regulation – the European Union regulation for protecting the personal data of the European citizens.
What Does Professional SEO (Search Engine Optimization) Mean?
While looking for professional SEO (Search Engine Optimization) services, a client has to know, first of all, what professional SEO means.
Major Google Algorithm Updates 2018
At the beginning of 2018 one of our SEO specialists noticed huge spikes in organic traffic for many of our websites.
What is SEO and how can it improve your lead generation process?
Lots of companies interested in working with TUYA Digital ask this specific question: How will SEO help my company? Does SEO bring more leads?
SEO and Inbound Marketing Blog
How many reviews do you have on Google? What about your business’ Facebook page? You might even have them on industry speccific sites, like Houzz or HomeAdvisor

