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The August 2024 Core Update from Google, launched on August 15, 2024, signifies a pivotal moment in the digital marketing landscape, particularly for SEO professionals and content creators.

Perplexity AI has recently launched Perplexity Pages, a powerful new feature designed to facilitate the creation of structured and visually appealing articles, reports, and guides. This tool allows users to transform researched topics into comprehensive content with minimal...

OpenAI Launches Search GPT, the future of AI-Driven Search Technology. In a groundbreaking development, OpenAI has just officially launched Search GPT, a state-of-the-art generative AI search engine that promises to revolutionize how we interact with search technology. As a...

The recent leak of Google’s SEO algorithm details has sent shockwaves through the SEO community, offering unprecedented insights into the factors influencing search rankings. Though Google downplayed the leaks’ significance, it’s a good starting point for better...

TUYA Digital, Europe’s premier Generative Engine Optimization (GEO) and leading SEO agency in Europe, has conducted an in-depth analysis highlighting the significant impact of Google’s new Gemini generative answers on organic search traffic.

The impact of AI Overviews launching is still under evaluation, but Google’s announcement of integrating Gemini into its main engine is ground-shaking news.

AI Overviews, recently unveiled by Google, is actually a ground-shaking change in Google Search. Without mentioning it, the giant search engine only announced the roll-out of AI Overviews, which is their way of integrating Gemini into search the way Bing integrates Copilot...

When we say generative search engine, we might have to consider a new giant: the generative search engine of OpenAI, meaning the rumoured Search GPT, internally code-named Sonic.