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The arrival of digital technologies has created new ways of promoting online, selling and distributing products. Also, the emergence of social networks has created a favorable environment for the aggregation of the communities. If you own a business in the present day, you need an online presence. This brings us to the online value proposition

Branding sets up from the very early stages of a new project all related to marketing, designing, communication, and even human resources. Also, branding influences every component of the organization, from human resources to the quality of the product or the service you offer. The “Face” of Your Business As Jeff Bezos says, “Branding is

Google Search Console (GSC), the former Google Webmaster Tools (GWT) as it was called in the past, is a free service offered by Google to any website owner, where you can see information about the site indexation, Click Through Rate – CTR level, the keywords used by the visitors to find your site, and recently

Everybody knows that YouTube is the second largest search engine in the world — second only to Google, its parent company. 8 out of 10 video search results are YouTube videos. And the platform is growing constantly. By applying a YouTube SEO Strategy, you will get more views and subscribers and this will ultimately drive

Before learning about Domain Authority and Page Authority, we first have to know a little history. How come we all check now for DA/PA and why we do that? Was it something else before that? Whom did Domain Authority and Page Authority replace? What is PageRank? PageRank (PR) is an algorithm used by Google to

For all of you who haven’t heard it already, Google announced a new “broad core algorithm update” roll-out at the end of September 2019, on the 25th. It is not the first time they do this for this kind of algorithm update, yet this algorithm is already carefully analyzed by the SEO gurus worldwide, as