Google Update

Google Algorithm Updates

For all of you who haven’t heard it already, Google announced a new “broad core algorithm update” roll-out at the end of September 2019, on the 25th. It is not the first time they do this for this kind of algorithm update, yet this algorithm is already carefully analyzed by the SEO gurus worldwide, as

Continue reading
Branding and digital Marketing

Madame B – an offline business brought to profit by online means in less than 2 months!

Madame B is a Tea & Pancakes House in Bucharest, Romania. At the acquisition of the business by the new shareholders, we were contracted to carry out the branding and digital marketing for this concept, and by the end of August, after only two months of promotion, the business was brought to profit. ONLY 2

Continue reading
conversion rate optimization

How to Optimize Conversion Rates for PPC

What is Conversion Rate Optimization? A conversion is the general term for a visitor completing a site goal. Conversion Rate Optimization has become a very popular concept in the last years. Online stores have begun to realize how important it is to invest not only in attracting website traffic, but also in ensuring that the

Continue reading
Online reputation management

Reputation management: A relevant aspect for any online business

Reputation management will allow you to monitor what is said about your company online, track how the company is perceived by third parties, and make the necessary changes to try to shape your image in a more positive direction. But reputation management is not important only for big companies or important brands. Proper management of

Continue reading
content marketing

How to Write Content to Achieve Your Business Goals

Nowadays, as you may have noticed, SEO content will be all about the audience. If you want to improve your content marketing, you have to start by having content that’s highly ranked and user-focused, in order to drive traffic. Content writing occupies an important place between the ranking factors, Google focuses on quality, so it

Continue reading
SEO - profitable way to attract customers

How you know if it’s worth investing in SEO

You have probably heard about SEO or Search Engine Optimization. If you aren’t sure about its meaning, SEO stands for Search Engine Optimization, the process of helping your website appear in the results of search engines like Google. So, SEO is the knowledge behind driving organic traffic to your website. But the average customer’s question

Continue reading
using email marketing can help your business grow

Why e-mail marketing can help our businesses grow?

Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Technological advancements create new possibilities in email design, content, and delivery, so here are 5 reasons for why using email marketing can help your business grow. 1. The users emphasize values

Continue reading
mix of marketing

7P’ of the Marketing Mix

Most of the people who are familiar with marketing strategies heard about the 4 P’s of Marketing Mix – Price, Product, Promotion, and Place. You remember it, right? Well, nowadays, the point is the 4 P’s of Marketing Mix have turned into the 7P’ of the Marketing Mix. Which are the new elements of the

Continue reading