10 digital marketing trends for 2020

As digital trends change every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the digital market. Now it is the perfect time to think about what changes are occurring in this area and how businessmen and digital entrepreneurs can prepare for it.

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digital marketing in 2020

Why is digital marketing strategy so important in 2020?

The arrival of digital technologies has created new ways of promoting online, selling and distributing products. Also, the emergence of social networks has created a favorable environment for the aggregation of the communities. If you own a business in the present day, you need an online presence. This brings us to the online value proposition

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Google Search Console

Google Search Console: What it is and how it helps us in the SEO optimization process

Google Search Console (GSC), the former Google Webmaster Tools (GWT) as it was called in the past, is a free service offered by Google to any website owner, where you can see information about the site indexation, Click Through Rate – CTR level, the keywords used by the visitors to find your site, and recently

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Google Update

Google Algorithm Updates

For all of you who haven’t heard it already, Google announced a new “broad core algorithm update” roll-out at the end of September 2019, on the 25th. It is not the first time they do this for this kind of algorithm update, yet this algorithm is already carefully analyzed by the SEO gurus worldwide, as

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Branding and digital Marketing

Madame B – an offline business brought to profit by online means in less than 2 months!

Madame B is a Tea & Pancakes House in Bucharest, Romania. At the acquisition of the business by the new shareholders, we were contracted to carry out the branding and digital marketing for this concept, and by the end of August, after only two months of promotion, the business was brought to profit. ONLY 2

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conversion rate optimization

How to Optimize Conversion Rates for PPC

What is Conversion Rate Optimization? A conversion is the general term for a visitor completing a site goal. Conversion Rate Optimization has become a very popular concept in the last years. Online stores have begun to realize how important it is to invest not only in attracting website traffic, but also in ensuring that the

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