Visit Bucharest
Web Design, UX/UI, Content Writing, SEO, SEM, SMM
The project is meant to promote Romania’s capital city for the English speaking users and to be an English travel guide for travellers interested in Bucharest, with personal advice that will help you save money and know the best places to visit here.
Visit Bucharest is a place where you can discover everything you need for travelling to the charming city of Bucharest.
The project needed a website, which we created in 2019, and all the digital services an online presence require: content writing, content marketing, SEO, CRO, SEM, and SMM.
Website: https://visitbucharest.today/
Client Objectives
- Adequate web design for the travel industry;
- Increase traffic by writing relevant and SEO optimized content;
- Lead generation;
- Rendering optimization;
- Mobile optimization.
This is how the website looks like
The first step was the web design, taking into account the semantic core and the analysis of competitors’ sites. The next steps were content writing and SEO optimizing the website for different keywords in order for appearing in SERPs for as many searches as possible in relation to Bucharest on the travel niche, in English.
- The website passes the 2-second test;
- We have increased the number of conversions since the first month;
- We have conducted an extensive link building strategy in order to increase the Domain Authority and Page Authority, putting the new pages created on Google 1’st page for English queries;
- We have conducted an extensive link building strategy in order to increase the Domain Authority and Page Authority, putting the new pages created on Google 1’st page for English queries.
Project Particularities
The web design has been developed along a UX/UI specialist. Also, it was created for full functionality and mobile responsiveness.
We created comprehensive content using keywords from the travel industry related to Bucharest, by describing and telling local stories about the cultural, historical and touristic objectives from Bucharest.
We created an original identity of the website and used specific vocabulary related with the domain activity.