IDS Laboratories
Web Design, SEO, Content Writing, Lead Generation, CRO, SMM and E-mail Marketing
The first major task was redesigning the whole website. Basically, nothing remained from the older website, nor the design or the content and we started from zero, like most of our projects.
We agreed with our client on a beautiful template and structured the menu and subsequent pages. We thought of a structure which favored SEO optimization and the result was one of the easiest to optimize projects in the medical industry.
Client Objectives
- Clean and attractive web design;
- Useful, high quality and relevant content;
- Layout and formatting;
- Rendering optimization;
- Mobile optimization.
This is how the website looks like
The results were really spectacular, as in the first months of this project we increased, month after month, the number of the unique users which landed on the website and the number of conversions (people who were asking for medical services offered by IDS Laboratories).
Later we started doing professional content writing, which succeeded in bringing, in only a few months, tens of thousands of visitors to the website. Also, the website ranked on the 1st Google page for lots of medical queries, which later brought more traffic and conversions.
Project Particularities
The web design has been developed along a UX/UI specialist. Also, it was created for full functionality and mobile responsiveness.
We created an original identity of the website: specific vocabulary and layout of the pages.
The traffic growth has increased mostly by content writing and SEO optimizing the pages.
Results
+1100% MORE UNIQUE USERS
+250 KEYWORDS ON THE 1ST GOOGLE PAGE
+350% INCREASE IN LEADS
+400% MORE CLIENTS