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The impact of AI Overviews launching is still under evaluation, but Google’s announcement of integrating Gemini into its main engine is ground-shaking news.

AI Overviews, recently unveiled by Google, is actually a ground-shaking change in Google Search. Without mentioning it, the giant search engine only announced the roll-out of AI Overviews, which is their way of integrating Gemini into search the way Bing integrates Copilot...

When we say generative search engine, we might have to consider a new giant: the generative search engine of OpenAI, meaning the rumoured Search GPT, internally code-named Sonic.

Mastering trust, credibility, and reputation in Generative Engine Optimization is one of the five best practices in GEO we presented before.

Regarding best Generative Engine Optimization (GEO) practices, one must first understand the difference between SEO and GEO, as Generative Engines are relatively new.

Speculative loading – have you heard about this? It refers to the way websites render, not else! WordPress coins it, and it is a technology that helps webmasters save seconds in speed for most websites built on this famous CMS.

The marketing landscape is undergoing a revolution driven by artificial intelligence (AI). It’s no longer science fiction; it’s real.

TUYA Digital, a frontrunner in European SEO & Digital Marketing, has become the EU’s first Generative Engine Optimization (GEO) agency in a groundbreaking move.