Blog

Google’s Core Web Vitals have transformed SEO by intensifying user experience (UX). Core Web Vitals are performance metrics that evaluate how users experience a website, focusing on loading speed, interactivity, and visual stability. Optimizing for these metrics can...

The August 2024 Core Update from Google, launched on August 15, 2024, signifies a pivotal moment in the digital marketing landscape, particularly for SEO professionals and content creators.

Local SEO optimizes your online presence to attract more business from relevant local searches. Google uses proximity as a ranking factor, so local SEO efforts focus on positioning your business to appear in searches that include phrases like “near me” or...

Perplexity AI has recently launched Perplexity Pages, a powerful new feature designed to facilitate the creation of structured and visually appealing articles, reports, and guides. This tool allows users to transform researched topics into comprehensive content with minimal...

OpenAI Launches Search GPT, the future of AI-Driven Search Technology. In a groundbreaking development, OpenAI has just officially launched Search GPT, a state-of-the-art generative AI search engine that promises to revolutionize how we interact with search technology. As a...

Visual Search enables users to upload images or use their cameras to search for information. Platforms like Google Lens, Pinterest Lens, and Bing

The recent leak of Google’s SEO algorithm details has sent shockwaves through the SEO community, offering unprecedented insights into the factors influencing search rankings. Though Google downplayed the leaks’ significance, it’s a good starting point for better...

TUYA Digital, Europe’s premier Generative Engine Optimization (GEO) and leading SEO agency in Europe, has conducted an in-depth analysis highlighting the significant impact of Google’s new Gemini generative answers on organic search traffic.