ColiPrev

Webdesign, content writing, content marketing, SEO, CRO, SEM & SMM for a client from Pharmaceutical Industry

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ColiPrev is a website for a food supplement of the lactose enzyme which acts directly on the primary cause of colic, in order to alleviate baby’s abdominal pain. The website was made from scratch in 2019. We also handled all the digital
services an online presence require: content writing, content marketing, SEO, CRO,
SEM, SMM, especially UX, UI.

Website: https://coliprev.ro/

Client Objectives

  • Site optimization
  • UX and UI
  • Creating traffic
  • Increase customer awareness
  • Mobile optimization
  • Create comprehensive content

This is how the website used to looks like on desktop:

This is how the new website looks like on mobile:

The first step was the web design, taking into account the semantic core and the analysis of competitors’ sites. The next steps were content writing, SEO optimizing and also UI/ UX and facilitating the buying proces.

  • Passes the 2-second test
  • We built a responsive website that allows users to easily buy the product
  • Mobile optimization
The webdesign has been developed along a UX/UI specialist. Also, it was created for full functionality and mobile responsiveness.
We created a comprehensive content to understand the primary cause of colic, in order to alleviate the baby’s abdominal pain.
We created the own identity of the website: specific vocabulary, layout of the pages, colors  used, creative presentation.