Montegrappa Romania by Luxury Grand Store
Web Redesign, Content Writing, Corporate Presentation, SEO, SEM, SMM, E-mail Marketing
Our major challenge was redesigning the website in order to maximize CRO and help Lead Generation process.
Website: https://luxurygs.com/
Client Objectives
- Re-designing the website and implementing CRO;
- Ranking on Goolge’s 1st page for certain keywords;
- An increase in site traffic from search engines and contextual advertising;
- Increase services sales.
This is how the website looks like
The project needed a redesign in order to increase the CRO and to bring more leads. Besides, it needed regular fresh content and regular posts on SM, so to bring more users on the website. It needed a completely new strategy.
- + 700% luxury buyers increase on the website;
- Organic growth increased by 550%;
- Beautiful redesign brought effective CRO;
- The number of conversions and leads increased significantly;
- +150 luxury keywords on Google’s 1st page.
Project Particularities
The redesign focused on keeping the users on page as long as possible and make them browse more items and buy more luxury products.
Targeting the right audience wasn’t easy, as the products cost, some of them, way more than 50 000 USD – this is for a luxury writing instrument. It needed A/B testing and lots of different designs until reaching the optimal level.