Montegrappa Romania by Luxury Grand Store

Web re-design, content writing, corporate presentation, SEO, SEM, SMM and e-mail marketing for a luxury online shop.

Our major challenge was redesigning the website in order to maximize CRO and help Lead Generation process.

Luxury Grand Store Logo

Website: http://luxurygs.com/

CLIENT OBJECTIVES

  • Re-designing the website and implementing CRO
  • Ranking on Goolge’s 1st page for certain keywords
  • An increase in site traffic from search engines and contextual advertising
  • Increase services sales
Montegrappa Romania printscreen 1
Montegrappa Romania printscreen 2
Montegrappa Romania Printscreen 3
Montegrappa Romania Printscreen 4
Montegrappa Romania Analytics

The project needed a redesign in order to increase the CRO and to bring more leads. Besides, it needed regular fresh content and regular posts on SM, so to bring more users on the website. It needed a completely new strategy…

  • + 700% luxury buyers increase on the website
  • Organic growth increased by 550%
  • Beautiful redesign brought effective CRO
  • The number of conversions and leads increased significantly
  • +150 luxury keywords on Google’s 1st page

The redesign focused on keeping the users on page as long as possible and make them browse more items and buy more luxury products.

Targeting the right audience wasn’t easy, as the products cost, some of them, way more than 50 000 USD – this is for a luxury writing instrument. It needed A/B testing and lots of different designs until reaching the optimal level.