Our major challenge was redesigning the website in order to maximize CRO and help Lead Generation process.
The project needed a redesign in order to increase the CRO and to bring more leads. Besides, it needed regular fresh content and regular posts on SM, so to bring more users on the website. It needed a completely new strategy…
The redesign focused on keeping the users on page as long as possible and make them browse more items and buy more luxury products.
Targeting the right audience wasn’t easy, as the products cost, some of them, way more than 50 000 USD – this is for a luxury writing instrument. It needed A/B testing and lots of different designs until reaching the optimal level.