The first major task was redesigning the whole website. Basically, nothing remained from the older website, nor the design or the content and we started from zero, like most of our projects.
We agreed with our client on a beautiful template and structured the menu and subsequent pages. We thought of a structure which favored SEO optimization and the result was one of the easiest to optimize projects in the medical industry.
The results were really spectacular, as in the first months of this project we increased, month after month, the number of the unique users which landed on the website and the number of conversions (people who were asking for medical services offered by IDS Laboratories).
Later we started doing professional content writing, which succeeded in bringing, in only a few months, tens of thousands of visitors on the website. Also, the website ranked on the 1st Google page for lots of medical queries, which later brought more traffic and conversions.