ChatGPT for SEO – 8 steps in how to use ChatGPT for SEO optimization

As an agency specializing in offering SEO and digital marketing services, we have found that ChatGPT can be a valuable tool for SEO, especially for those beginning their career as SEO experts, but also for more proficient ones. Also, ChatGPT can ultimately be used to improve search engine rankings.

In today’s article, we will outline the seven steps SEO experts can use to leverage ChatGPT in an existing or a fresh new SEO strategy. We used ChatGPT, and we share our experience with this AI tool.

It might be part of AI SEO optimization and classical SEO optimization. Either way, we detail it in what follows.

Step 1: Conduct thorough keyword research by using ChatGPT features

The first step in using ChatGPT for SEO is to conduct keyword research. This involves identifying the keywords and phrases potential customers use to search for products or services like the ones on the website analyzed. ChatGPT can assist in this process by generating a list of relevant keywords based on a seed word or phrase. Additionally, ChatGPT can help identify long-tail keywords and synonyms you may not have considered.

Let’s say it straight here: ChatGPT is not at the level other reputable platforms perform. From this perspective, ChatGPT cannot compete with Ahrefs or Semrush, but both platforms need monthly subscriptions, while ChatGPT is free. This is why we offer this thorough analysis for all those who don’t want to pay for costly subscriptions but still want to use free AI tools to offer exceptional SEO services.

As an SEO expert, one of the key ways to improve your search engine rankings is by conducting thorough keyword research. By analyzing the keywords your competitors use, you can identify opportunities to optimize your content and improve your visibility in page search engine results.

It’s faster and simpler to use Ahrefs on that, but you can also use ChatGPT and other free tools like Google Keyword Planner. To illustrate this process, let’s look at some famous companies and uncover their optimization strategies using ChatGPT.

First, we’ll start by analyzing these companies’ keywords. By inputting the website URL of these companies into ChatGPT, the AI tool can analyze the content on their website and identify the keywords and phrases they are using to rank well in search engines.

For example, if we take a look at a company like Amazon, ChatGPT would identify keywords such as “online shopping”, “e-commerce”, “consumer electronics”, and “books” as being prevalent on their website. These keywords are likely to be a big part of their optimization strategy, as they are highly relevant to their business and are likely to be used by people searching for products or services that Amazon offers.

But of course, you cannot possibly compete with Amazon, especially if you are asked to optimize a fresh new website. But you can always find competitors in your niche and analyze their content.

One way to compete with companies you identified as competitors for you or your clients is by creating highly relevant content for your target audience. Using ChatGPT to analyze the keywords of your competitors or your industry, you can identify the topics and questions most relevant to your target audience and create content that answers those questions and addresses those topics.

By using ChatGPT for keyword research, you can uncover the optimization strategies of the top companies in your industry and use that information to improve your own content and search engine rankings. Creating highly relevant content can increase your website’s visibility and drive more traffic.

Step 2: Structure a thorough SEO strategy by using ChatGPT

ChatGPT can help you structure your SEO strategy by providing insights into the most popular keywords and phrases in your industry already uncovered in the previous step. Using ChatGPT to analyze your competitors’ content, you can identify the keywords and phrases they use to rank well in search engines. You can then use this information to optimize your own content and improve your search engine rankings. Additionally, ChatGPT can help you create a content plan that is tailored to your target audience by identifying the topics and questions that are most relevant to them.

As an SEO expert, one of the key ways to improve your search engine rankings is by developing a comprehensive optimization strategy. By using ChatGPT to analyze the competition, you can identify opportunities to optimize your own content and improve your visibility in search engine results on pages.

To illustrate this process, let’s look at the phrase “European SEO agencies” and uncover the optimization strategies of the top-ranking agencies for this phrase. First, we’ll start by analyzing these agencies’ keywords. By inputting the website URL of these agencies into ChatGPT, it can analyze the content on their website and identify the keywords and phrases they are using to rank well in search engines.

For example, if we take a look at the European directory for SEO agencies in Europe, Viral SEO, ChatGPT would identify keywords such as “SEO”, “SEO agency”, “European SEO”, “Best European SEO agencies” and “Top European SEO agencies” as being prevalent on their website. These keywords are likely to be a big part of their optimization strategy, as they are highly relevant to their business and are likely to be used by people searching for SEO services in Europe.

Next, we’ll analyze the backlinks of this platform. By using ChatGPT to analyze the backlinks that this platform has, we can identify which websites are linking to them and what kind of content is being shared. This can give us insight into what types of content are likely to be popular and shared among users.

There might be a lot of backlinks from other agency websites, as well as from industry-specific websites, blogs and online magazines. This suggests that their content is highly relevant and helpful to the SEO industry and is likely to be shared among other professionals.

By using ChatGPT to create an SEO strategy, you can analyze the competition and identify opportunities to optimize your own content and improve your visibility in search engine results pages. Creating highly relevant content, building high-quality backlinks, and focusing on local SEO tactics can increase your agency’s visibility and drive more traffic to your site.

Step 3: Optimize your website content by using ChatGPT

In one of the previous articles on the subject, we talked about how to create optimized text for Google with the help of ChatGPT.  We showed how you can create SEO-optimized articles by asking ChatGPT to act like an SEO expert on content writing and how to optimize the texts further using Artificial Intelligence. You can use ChatGPT to Generate SEO-friendly titles and headlines, as ChatGPT can generate catchy, attention-grabbing headlines and titles optimized for SEO.

Providing ChatGPT with a list of keywords and phrases, as we presented above in the keyword strategy, can suggest headlines and titles that are likely to rank well in search engine results pages. This can help increase your content’s visibility and drive more traffic to your site.

Once you have a list of keywords from the keyword research, you can use ChatGPT to optimize your website content. ChatGPT can write meta titles and optimized descriptions for your selected keywords. ChatGPT can generate high-quality content that naturally and engagingly includes your keywords.

It’s as simple as that: by providing ChatGPT with a list of keywords and phrases, it can generate optimized text for search engines. This text can then be used as the basis for your website or blog content, helping you to rank higher in search engine results pages. Additionally, ChatGPT can help you create meta tags, headers, and other on-page elements that are important for SEO by suggesting relevant keywords and phrases included in these elements.

Don’t forget: you can use ChatGPT to write optimized texts on keyword research, but you always have to come up with human input and your own expertise. As we discussed, Google and other platforms detect AI-written content. Your website will likely not be indexed if search engines find articles written with ChatGPT, Jasper AI, Rytr or any other platforms using AI to help creators write optimized texts.

An essential part of optimizing your website using ChatGPT is including already-written articles in the optimization process. ChatGPT can help to identify areas of the content that are not optimized for your selected keywords and suggest changes to improve the content’s search engine rankings.

ChatGPT can also be used to improve already-written articles. By providing ChatGPT with existing text, it can analyze the content and suggest changes that can be made to improve its search engine rankings. This can include adding or removing keywords, reorganizing sentences and paragraphs, and making other changes to make the text more optimized for search engines. Additionally, ChatGPT can create new, fresh and engaging content that will help you keep your website or blog updated and relevant.

Step 4: Analyze the backlinking profile of your competition and generate backlinks by using ChatGPT

Backlinks are essential to any SEO strategy, and ChatGPT can assist in this process. Backlinks play a crucial role in improving search engine rankings as they are links from other websites that point to your website and act as a vote of confidence for your content. The more high-quality backlinks you have, the more likely your website will be seen as an authority in your industry and ranked higher in search engine results in pages. In fact, Google, as a search engine, started with this sort of ranking and offered a higher authority to websites that had more backlinks. As that conducted to spammy strategies of the SEO so-called experts, Google drastically improved its ranking criteria and penalized websites using spammy tactics such as artificial backlinking.

ChatGPT can generate high-quality content that will likely be shared and linked to by other websites. Additionally, ChatGPT can be used to identify relevant websites and influencers that you can reach out to for backlinks. By creating content that is worthy of being shared and linked to by other websites, you can increase the visibility of your website and improve your search engine rankings.

Besides, ChatGPT can be a powerful tool to help you identify opportunities for backlinking in your SEO strategy. By inputting the website URL of your competitors into ChatGPT, it can analyze their backlinks and identify the types of websites that are linking to them. This can give you insight into what types of content and websites are likely to be popular and shared among users and help you identify opportunities to create similar content and reach out to similar websites.

You will identify your competitors as having backlinks from industry-specific websites, blogs and online magazines. This suggests that their content is highly relevant and valuable to the industry and is likely to be shared among other professionals. Therefore, you can create similar content and reach out to similar websites to build backlinks.

Another way to use ChatGPT for backlinking is by identifying broken links on other websites and offering your content as a replacement. You will then reach out to the website owner to offer your content as a replacement. This can be a great way to build backlinks and improve your search engine rankings.

This is how, by analyzing your competitors’ backlinks, identifying broken links, and reaching out to websites that accept guest bloggers, you can increase the number of high-quality backlinks to your website and improve your search engine visibility.

Step 5: Create content for featured snippets

Featured snippets are a great way to increase your visibility on search engines. ChatGPT can assist in creating content that targets featured snippets by analyzing the language and structure of existing featured snippets and suggesting changes to your content to improve your chances of being selected.

It might look like a secondary step, but studies show that featured snippets are an essential part of SEO optimization, as your brand gets more visibility and can outrank the other competitors, even though they rank in top positions.

According to featured snippet research by Search Engine Journal, featured snippets account for 35.1% of all clicks. Also, according to the cited source, the featured snippet and knowledge panel SERP give a better click-through rate.

This is why featured snippets should be a significant focus of your SEO strategy. You cannot directly control your appearance in featured snippets. Still, you might drastically improve your chance to rank by structuring and improving your content by using ChatGPT and exploiting the opportunities it offers.

Step 6: Optimize images and videos

Images and videos are essential to any website and should be optimized for search engines. We are not talking here about the other Open AI product, DALL-E. This offers you the text-to-image feature and unique images based on your input. We talk about improving the title, alt title and description of your images according to the latest Google guidelines, such as to offer them a better chance to optimize for searches, but also for offering the pages, they illustrate a better chance to get higher in SERPs.

ChatGPT can assist in this process by analyzing existing images and videos and suggesting changes to improve their search engine rankings. This can include adding alt tags, optimizing file names, and creating captions and transcriptions.

We have images that rank in top positions on Google, and they bring relevant traffic to our website. We optimized them one by one, manually, by using our expertise, but ChatGPT could’ve proved of great help here should it appear sooner.

Step 7: Utilize ChatGPT to improve your website for schema markup

Schema markup is a code that can be added to a website to provide search engines with additional information about the content on the site. ChatGPT can assist in this process by analyzing the website’s content and suggesting schema markup that will improve the search engine rankings.

The best example here is to imagine a page ranking for ‘apples,’ and it has a lot of ‘apples’ in it. But Google, as a search engine, doesn’t understand if that apple is a fruit or a tech company. Here schema markup comes to insert microdata and tell search engines it’s about one or the other.

Besides, studies show schema markup could improve the organic traffic to your website. Why not use ChatGPT to improve this area of your website as well?

Step 8: Maintain momentum, keep using ChatGPT regularly and optimize your website until satisfactory results come.

SEO is an ongoing process, and monitoring the results and adapting your strategy as needed are crucial. ChatGPT can assist in this process by analyzing your website’s search engine rankings and identifying areas for improvement. Additionally, ChatGPT can be used to monitor your competitors’ websites and identify new keywords and strategies that you can implement to improve your own search engine rankings.

Following the above-mentioned steps can optimize your website and improve your search engine rankings. ChatGPT is a powerful tool that can assist in every step of an SEO strategy, from keyword research to monitoring and adaptation. By leveraging the power of ChatGPT, you can drive more traffic to your website and improve your online presence.

But SEO is an ongoing process, and your strategy must be monitored and adapted. ChatGPT can assist in this process by analyzing your website’s search engine rankings and identifying areas for improvement. Additionally, ChatGPT can be used to monitor your competitors’ websites and identify new keywords and strategies that you can implement to improve your own search engine rankings.

Instead of conclusion

ChatGPT is a powerful tool that can help content writers and SEO experts to improve their strategies and tactics. Using ChatGPT to structure an SEO strategy, write optimized texts on the keyword research, and improve already written content, you can increase your website’s visibility, improve your rankings in search engine results pages, and ultimately drive more traffic to your site. Additionally, ChatGPT can help you create titles, headlines, and backlink-worthy content that will help to boost your SEO efforts.

This article is for those who want to give ChatGPT a chance and make this free AI tool their first help ranking higher in SERPs by using SEO techniques. As SEO experts, we won’t use ChatGPT extensively for SEO purposes. There are other tools that we used successfully. Still, as we showed above, ChatGPT can be used for SEO, and it might even prove successful if additional and improved variants are released.

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