Email marketing may be the easiest way to grow your business. Let’s find out about this effective digital marketing strategy to generate sales by sharing promotional offers, nurturing leads and expanding content marketing efforts’ impact.
TUYA Digital is a digital marketing agency which uses different digital strategies to grow your business. The SEO practices are also part of the strategy, and the team knows exactly how to deliver the best results.
We provide high-quality Email Marketing and Marketing Automation services. It includes:
- Email Marketing Strategy Concept
- Design and Creating of Newsletters
- Interpreting the results
- Segmenting the audience according to its actions
- Re-targeting and automating the interactions of the users.
What is the purpose of email marketing?
Email marketing is a form to promote a business’s products and services. Also, it is an excellent way to boost customer loyalty.
Email marketing will make your clients more aware of new products, promotions, discounts and other services. You can also use it to remind your customers about the brand’s value or keep them interested between purchases. You can do anything from it. TUYA Digital helps you design, build and optimize your email marketing campaigns to maximize your marketing ROI. We use the best email marketing platforms to meet your expectations.
Email marketing may include newsletters that provide subscribers with updates about the company or special deals. Email marketing may also communicate a general message about the company, such as after a scandal or natural disaster. It keeps the customers up-to-date.
Through email marketing, you can achieve the following:
- More sales
- Brand awareness
- Engaged customers
- Customer loyalty and lifetime value
- Conversions (selling your products and services)
- Boosted leads
- It creates engagement
Don’t forget that email is the number 1 communication channel. About 99% of customers check their email daily.
Types of email marketing:
- Welcome emails
- Newsletter emails
- Lead nurturing emails
- Confirmation emails
- Dedicated emails
- Invite emails
- Promotional emails
- Survey email
- Seasonal marketing emails
Best practices for email marketing
When you choose to work on your email marketing strategy, there are some practices that you should follow:
Segment your audience to send relevant content
Segmenting your audience will allow you to create targeted email marketing campaigns using content to which each group is most likely to relate. Segmenting your audience can be done based on their journey and interests.
The company must also consider where the customer is at each stage of the buyer’s journey. Those in the beginning stages may answer a request to download a product catalogue. A quote is more appealing to people who are ready to purchase.
Automating your email marketing process ensures you send the right messages at the right time to convert and reduces your team’s manual work. Set up practical triggers, and the software will do the rest. This article will discuss email automation further.
Monitoring and changing what isn’t working
Email marketing isn’t a science. While some things will work, others may not. Email marketing solutions offer insight and analytics that can be used to optimize your campaign.
Are you seeing a lower open rate than the average for one of your emails? Change the subject line and the time that you send the email. Do you have poor click-through rates for any of your messages? Consider moving the offer up in the email or changing your call-to-action.
You can create two versions of the same email and then send them to small samples of customers to determine which one is more effective.
Don’t spam your list
It is tempting to send information to your entire mailing list about your product often. This can make your contacts feel unwelcome and cause them to unsubscribe. Keep your contacts informed by emailing valuable information relevant to their needs and at the right time in the buying cycle.
Create a schedule
When you send an email, you need to have a well-developed schedule. Your subscribers will know what to expect by receiving an email every week on the same day or days.
Create content that attracts the customers
When you create email marketing, be careful about what you write. It has to be engaging, short and well-structured. Also, be careful about the size of the email. Too much information will kill your conversions.
Add signup forms
Signup forms can be added to your website or other places. Your email subscription form should be visible and quickly found. It is also possible to create a pop-up for your website. You should not disrupt the user experience. Pop-ups that block visitors from accessing your site are a significant deterrent! Think of your signup form placement as your call-to-action placement. Use social media to share forms by including links within your bio or posts.
Set up automated email marketing
Through automated email marketing, you will better manage tedious tasks like sending emails, creating email lists and scheduling events. This allows salespeople and marketers to spend more time on the most important projects (or can’t be fully automated).
Email marketing automation revolves around workflows. You want your automation software to perform this predetermined set of actions for you.
TUYA Digital uses the following platforms for email marketing automation:
Email marketing automation can help you save time, and money, manage high-level tasks, spend more time on improving your strategy, increase sales, customer retention and loyalty and better understand your clients to provide a customized experience.
It is also important to use an email finder tool to help you boost your business. It helps you reach and target customers who are not yet in your email list.