How to do keyword research for SEO

Keyword research is the process of finding keywords that people use when searching online. Keywords can be used to create content that will attract visitors from search engines. To get more traffic from search engines, you need to understand what people are searching for online and produce content that targets popular keywords.

What are the “SEO Keywords”?

First of all, it is important to understand what are the so-called SEO keywords. Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords represent only one of the main elements of SEO.

Creating an effective keyword strategy by figuring out which terms you should create content for isn’t hard. It just involves some research.
You have to make sure that all of your efforts are truly coherent with your business goals. Depending on the monetization model, you might be more interested in a wider or, on the contrary, narrower keyword range.

Advertising – Top funnel keywords
When your primary goal is eyeballs for your ads, what you need is the highest search volume informational keywords.

Affiliate marketing – Mid funnel keywords
Affiliate marketing is mostly about squeezing into the customer journey on its investigation stage, just before the customers decide to finally buy the product.

E-commerce – Low funnel keywords
Targeting hundreds of different products means your keyword strategy will be dominated by low funnel purchase intent keywords.

A marketer attempting to optimize a web page for a certain keyword group should consider doing most if not all of the following:

– Using the keyword in the title of the page
– Using the keyword in the URL
– Using the keyword, and variations, throughout the page copy
– Using the keyword in the meta tags, especially the meta description
– Using the keyword in any image file paths and in the images’ alt text
– Using the keyword as the anchor text links back to the page from elsewhere on the site

Attention! DO NOT DO KEYWORD STUFFING or SPAMMING! We are not in the first days of Google anymore, when it was sufficient to fill your copy with the desired keywords 1,000 times. This is NOT accepted.
Thus being said, when you do all the above, please, have in mind one thing and one thing only: the reader. Is your copy easy to read and understand? Does your copy offer valuable information to your readers? Is it going to be shared and discussed?

What makes a perfect SEO keyword?

Choosing that perfect keyword is difficult if not impossible. We’ve outlined the most important key components of the perfect SEO keyword. If your keyword doesn’t fit all of these points, that’s fine, too. Find a balance, incorporate that keyword, then do follow-up research to ensure it’s helping you get the traffic you want.

High Search Volume – You need to choose keywords that are actually relevant to your business. Using the right tools and doing your research will help you know which keywords have a high search volume and can bring the most visitors to your site.
Relevance – The keywords you choose need to be accurate. That is, they should actually reflect what you offer.
Strong Conversion Value – Ultimately, your keywords should lead to a sale. Choose words that will attract an audience that is ready to make a purchase or, at the very least, visit your page.
Reasonable – Just because a keyword is high-ranking doesn’t mean you should choose to focus on it on your own site. Some keywords are so overused that you’ll have no real chance of ranking with them. Be realistic and choose keywords that you can expect to rank with.

Getting Keyword Strategy Suggestions

You can use Google Keyword Planner (it requires an AdWords account) to plug in those search terms and gauge how popular they are.
Use Google Keyword Planner and your list of potential search ideas to create a list of terms/phrases that align with your brand and that, ideally, aren’t highly competitive. Google ranks competitiveness in Keyword Planner.
You can also get an idea of how competitive a keyword search is by looking at the price of the suggested Adwords bid. Competitive search terms are typically much harder to rank for.

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How do you know your keyword rank on Google?

There is a free Google SERP checker that helps you see on what positions your keyword ranks.

How do you find keywords?

You need to have a research question. In order to do this, you need to focus on the 4W’s: What? Who? When? Where?

What free keywords tools can you use?

The top free keywords tool are: Google AdWords, Ubersuggest, Moz, and SemRush.