Hammond Partnership
Web Design, Content Writing, Content Marketing, SEO, CRO, SEM & SMM
Hammond Partnership offers legal services in all areas of law expertise, with lawyers with extensive experience in the field. Nicholas S. Hammond set up this law firm to meet the needs of its client, offering innovative solutions for both the Romanian market and the Central and Eastern European countries.
It needed a better website, which we redesigned in 2019, and also, all the digital services an online presence require: content writing, content marketing, SEO, CRO, SEM, SMM.
Website: https://hammond-partnership.com/
Client Objectives
- Impeccable web design for a law firm;
- Useful, high quality and relevant content;
- Rendering optimization;
- Layout and formatting;
- Mobile optimization;
- Link building.
This is how the website looks like
The first step was the web design, taking into account the semantic core and the analysis of competitors’ sites. The next steps were content writing, SEO optimizing and also link building.
- Passes the 2-second test;
- We redesigned a responsive website and created a comprehensive content;
- We have increased the number of conversions since the first month;
- +4000 keywords and expressions on Google’s 1st page.
Hammond Partnership - A Brand From Google Point Of View
Hammond Partnership has become quite a brand from Google point of view. Usually, Google’s Search Suggest automatically recommends popular searches as you type your query into the search field. Also, Google suggests expressions and brand names in the suggested searches and in the related searches as well.
Observations
As you can see in print-screens, in this case Google suggests the brand name to people who are looking for “Bucharest law firms” or for “international law firms in Romania“.
Project Particularities
The webdesign has been developed along a UX/UI specialist. Also, it was created for full functionality and mobile responsiveness.
We created a comprehensive content using keywords from the legal services law, SEO optimizing and also link building, putting the new pages created on Google 1’st page.
We created an original identity of the website: specific vocabulary related with the domain activity, layout of the pages, colors used and creative presentation.