Hammond Partnership
Webdesign, content writing, content marketing, SEO, CRO, SEM & SMM for a client from Legal Services
Hammond Partnership offers legal services in all areas of law expertise, with lawyers with extensive experience in the field. Nicholas S. Hammond set up this law firm to meet the needs of its client, offering innovative solutions for both the Romanian market and the Central and Eastern European countries.
It needed a better website, which we redesigned in 2019, and also, all the digital services an online presence require: content writing, content marketing, SEO, CRO, SEM, SMM.
Website: https://hammond-partnership.com/
Client Objectives
The first step was the web design, taking into account the semantic core and the analysis of competitors’ sites. The next steps were content writing, SEO optimizing and also link building.
Hammond Partnership – a brand from Google point of view
Hammond Partnership has become quite a brand from Google point of view. Usually, Google’s Search Suggest automatically recommends popular searches as you type your query into the search field. Also, Google suggests expressions and brand names in the suggested searches and in the related searches as well.
Observations
As you can see in print-screens, in this case Google suggests the brand name to people who are looking for “Bucharest law firms” or for “international law firms in Romania“.
Project Particularities
We created an original identity of the website: specific vocabulary related with the domain activity, layout of the pages, colors used and creative presentation.
