Hammond Partnership

Webdesign, content writing, content marketing, SEO, CRO, SEM & SMM for a client from Legal Services

Hammond Partnership offers legal services in all areas of law expertise, with lawyers with extensive experience in the field. Nicholas S. Hammond set up this law firm to meet the needs of its client, offering innovative solutions for both the Romanian market and the Central and Eastern European countries.

It needed a better website, which we redesigned in 2019, and also, all the digital services an online presence require: content writing, content marketing, SEO, CRO, SEM, SMM.

Website: https://hammond-partnership.com/

Client Objectives

  • Impeccable web design for a law firm
  • Useful, high quality and relevant content
  • Rendering optimization
  • Layout and formatting
  • Mobile optimization
  • Link building

This is how the old website used to looks like:

This is how the new website looks like:

The first step was the web design, taking into account the semantic core and the analysis of competitors’ sites. The next steps were content writing, SEO optimizing and also link building.

  • Passes the 2-second test
  • We redesigned a responsive website and created a comprehensive content
  • We have increased the number of conversions since the first month
  • +4000 keywords and expressions on Google’s 1st page

Hammond Partnership – a brand  from Google point of view

Hammond Partnership has become quite a brand from Google point of view. Usually, Google’s Search Suggest automatically recommends popular searches as you type your query into the search field. Also, Google suggests expressions and brand names in the suggested searches and in the related searches as well.

Observations

As you can see in print-screens, in this case Google suggests the brand name to people who are looking for “Bucharest law firms” or for “international law firms in Romania“.

  • Bucharest law firm” and “international law firm in Romania”

The webdesign has been developed along a UX/UI specialist. Also, it was created for full functionality and mobile responsiveness.
We created a comprehensive content using keywords from the legal services law, SEO optimizing and also link building, putting the new pages created on Google 1’st page.

We created the own identity of the website: specific vocabulary related with the domain activity, layout of the pages, colors  used and creative presentation.