You have probably heard about SEO or Search Engine Optimization. If you aren’t sure about its meaning, SEO stands for Search Engine Optimization, the process of helping your website appear in the results of search engines like Google. So, SEO is the knowledge behind driving organic traffic to your website. But the average customer’s question about it is the following: is it worth investing in SEO for my business? Shall I invest in SEO, especially if we already generate leads from Google Ads or Facebook?
Over the time, SEO has proven a profitable way to attract customers. The main advantage is that once you see results, you don’t have to pay constantly for bringing new customers. Once the traffic of the site increases, it remains relatively constant for a period, even if you do nothing else about it. Of course, if you continue optimizing for SERPs (Search Engine Ranking Positions) through SEO techniques, the results will be far more better, while, if you stop SEO altogether, you’ll see a drastic drop in organic traffic and leads.
Is SEO worth it?
Actually, SEO is a continually evolving practice that requires a human element to notice trends and potential dangers. It is a strong factor that can help generate new opportunities for your business.
Studies show that 91.5% of the users don’t make it past page one of the search results. By not showing up in Google’s search results, you are literally handing business away to other websites, including your competitors.
It is good to know that SEO brings organic, non-paid traffic to your website. But organic traffic means one thing: SEO takes time. Some people prefer quicker ways of driving traffic to their site, irrespective of the fact whether their content is relevant enough to what their site is offering.
More than that, SEO often delivers a higher-quality lead compared to Pay Per Click. Nowadays, people don’t trust ads anymore. They scroll past ads to see organic results. Why? Because organic results provides more trust than paid ads. So, the user knows that the website has earned its placement, over the years, and that place on SERPs has been checked by the number of visits, the time spent on the website and all the other criteria Google algorithm takes into consideration while positioning a certain web-page.
The difference is that in time, once the site has more authority, you will have more and more free traffic. Even if the conversion rate will be a bit lower than Google Ads (because not everyone who read an article will buy a product), ROI – return on investment will be higher.
In addition, people can find your website when they have a problem that you can solve with a blog article. SEO ensures your top-shelf content gets the recognition it deserves. And potential customers will be more likely to want to find out more about your business if they discover a helpful piece of content you published online. So, SEO will help you gain the trust of potential customers. Also, this helps you target your audience and differentiate yourself from competition by quality content along with a relevant keyword strategy. In this way, in the medium and long term, ROI for SEO is much higher.
Finally, the results will show you if it was worth investing in SEO – the position of the site on Google, the number of visits on the site, the number of conversions etc.
All of this can be measured using various tools like Google Analytics or Google Search Console.
Conclusion: Is SEO worth it?
Yes! Your customers will be able to find either the services, products page or blog articles, without your paying for each click.