While looking for professional SEO (Search Engine Optimization) services, a client has to know, first of all, what professional SEO means.
SEO – Search Engine Optimization
SEO stands for Search Engine Optimization and, as we explain on our SEO service page, it is, basically, the science behind ranking a certain page or a certain post as high as possible on Google’s pages or any other given search engine’s pages (Bing, Yahoo, Yandex, and so on).
Search Engine Optimization helps companies or individuals (the latest in case of blogs or personal websites) to rank higher on search engines. You go to an SEO professional agency like TUYA Digital to ask the SEO specialists to help your pages rank higher on search engines by optimizing your content.
The position of a certain page on Google or any other search engine is named SERP (Search Engine Ranking Position) and it is basically a number which gives you the position of that page on the search engine you optimized for. For example, if your SERP is 7, it means your page ranks on the first page of Google, while if your SERP is 23, it means your page ranks on the 3rd page, because search engines display online content in batches of ten.
What does SEO Optimization imply?
Many SEO gurus out there don’t use this term, SEO optimization, because SEO means already Search Engine Optimization, but we use it just for everybody better understand the mechanism behind this sort of optimization.
SEO optimization is arguably one of the trickiest and most complicated optimizations of any kind.
Simple – while you can optimize your performances in any other industry, by taking care of no more than 5-6 key aspects, while optimizing in the SEO industry one has to take into account 25-30 key aspects and more than 100 general ones!
Why is it so complicated to SEO optimize any given page?
Simple – Google ranks online content based on almost 200 different factors. Yes, you get it right – 200 different factors are being weighed by Google’s intricate algorithm while trying to rank a particular piece of online content, whether a page, a blog post, a service or a product.
On top of that, the 200 different factors are not even published by Google (for easy-to-understand reasons, of course). Besides, the Google algorithm is constantly changing (for the same easy-to-understand reasons). In fact, even at the beginning of this year, we noticed a major algorithm update which, fortunately, impacted our clients’ rankings (SERPs) positively.
Yes, you can improve your chances of ranking higher by choosing the best WordPress hosting services, but that’s just one step. The rest is to be accomplished by the SEO specialists.
What does Professional Search Engine Optimization mean?
In our opinion, at TUYA Digital, professional SEO means professional results. Clients, disregarding their nationality, industry or business figures, all of them want professional results.
Let us translate to you, in the following few paragraphs, what professional results mean by any given client’s standards.
Our experience in the SEO field taught us that all clients want the same thing: leads or conversions. That’s all.
None of them will be delighted by its presence on the first page of Google if it doesn’t bring leads, and this is quite another aspect we covered in an article about how SEO can improve the lead generation process.
Basically, a professional SEO specialist will be able, after a certain time and plenty efforts, to bring your content on Google’s top pages. Still, professional SEO doesn’t stop at that point – as a professional, you have to cover the lead generation process as well and, in our opinion, this is the most complicated part of them all.
Our clients only care about their clients. This is the truth behind SEO & Digital Marketing industry and, the quicker you learn it, the better off you’ll be in this industry.
So, in our opinion, based on our experience, professional SEO doesn’t mean stopping your optimization when your client’s website reached top SERPs, but continue doing it until the lead generation process runs smoothly and brings results. This is the only way of satisfying your customers and make them fully aware of the importance of SEO. Any other way of doing it, your clients won’t be satisfied with the results and will terminate your contract.
In conclusion, in our opinion, professional SEO…
…doesn’t mean only taking care of those 200 factors composing the intricate Google algorithm, but keep optimizing until the lead generation process is smooth.